Navigimi n\u00eb uebfaqe \u00ebsht\u00eb m\u00ebnyra se si e b\u00ebni informacionin n\u00eb uebfaqen tuaj t\u00eb leht\u00eb p\u00ebr vizitor\u00ebt t\u00eb gjejn\u00eb. \u00cbsht\u00eb e r\u00ebnd\u00ebsishme p\u00ebr disa arsye: p\u00ebrmir\u00ebson p\u00ebrvoj\u00ebn e klientit, parandalon q\u00eb p\u00ebrdoruesit t\u00eb braktisin uebfaqen tuaj dhe ndihmon me SEO. N\u00eb k\u00ebt\u00eb postim, ne do t’ju tregojm\u00eb tet\u00eb hapa p\u00ebr t\u00eb p\u00ebrmir\u00ebsuar navigimin n\u00eb faqen tuaj t\u00eb internetit.<\/p>\n
Navigimi n\u00eb uebfaqe p\u00ebrfshin m\u00ebnyr\u00ebn e organizimit t\u00eb p\u00ebrmbajtjes n\u00eb faqen tuaj t\u00eb internetit, dometh\u00ebn\u00eb krijimin e kategorive dhe n\u00ebnkategorive dhe m\u00ebnyr\u00ebn se si i ndihmoni p\u00ebrdoruesit t\u00eb gjejn\u00eb at\u00eb informacion, p\u00ebr shembull, p\u00ebrmes p\u00ebrdorimit t\u00eb llojeve t\u00eb ndryshme t\u00eb menyve, lidhjeve t\u00eb brendshme, sitemaps dhe thirrjeve p\u00ebr veprim.<\/p>\n
Kur nj\u00eb faqe interneti \u00ebsht\u00eb e strukturuar mir\u00eb, nj\u00eb p\u00ebrdorues mund t\u00eb gjej\u00eb shpejt informacionin q\u00eb i nevojitet. Kjo e b\u00ebn p\u00ebrvoj\u00ebn e tyre t\u00eb p\u00ebrdorimit t\u00eb uebfaqes tuaj m\u00eb t\u00eb mir\u00eb, duke i mbajtur ata n\u00eb uebfaqe dhe duke rritur shanset p\u00ebr nj\u00eb konvertim. N\u00eb t\u00eb nj\u00ebjt\u00ebn koh\u00eb, motor\u00ebt e k\u00ebrkimit mund t\u00eb indeksojn\u00eb uebfaqen tuaj n\u00eb m\u00ebnyr\u00eb m\u00eb efektive dhe t\u00eb kuptojn\u00eb m\u00eb mir\u00eb at\u00eb. Kjo ndodh sepse struktura hierarkike e lidhjeve tuaja t\u00eb brendshme tregon marr\u00ebdh\u00ebniet midis faqeve n\u00eb uebfaqen tuaj, duke treguar se cilat jan\u00eb m\u00eb t\u00eb r\u00ebnd\u00ebsishmet.<\/p>\n
P\u00ebrdorimi i tet\u00eb hapave n\u00eb vazhdim p\u00ebr navigim m\u00eb t\u00eb mir\u00eb n\u00eb uebfaqe do t’ju ndihmoj\u00eb t\u00eb nd\u00ebrtoni nj\u00eb faqe interneti m\u00eb t\u00eb mir\u00eb ose t\u00eb p\u00ebrmir\u00ebsoni at\u00eb ekzistuese.<\/p>\n
N\u00ebse doni t\u00eb p\u00ebrmir\u00ebsoni navigimin n\u00eb uebfaqen tuaj, duhet t\u00eb filloni duke pasur nj\u00eb pasqyr\u00eb t\u00eb plot\u00eb t\u00eb gjith\u00e7kaje q\u00eb p\u00ebrmban. Kjo mund t\u00eb duket nj\u00eb detyr\u00eb mjaft e frikshme n\u00ebse keni nj\u00eb sajt t\u00eb madh me mjaft kategori dhe mund t\u00eb jet\u00eb e leht\u00eb t\u00eb humbisni faqe n\u00ebse b\u00ebni vet\u00ebm nj\u00eb list\u00eb t\u00eb shkruar. Zgjidhja e leht\u00eb \u00ebsht\u00eb krijimi i nj\u00eb sitemap.<\/p>\n
Sitemaps jan\u00eb nj\u00eb list\u00eb e t\u00eb gjitha kategorive dhe n\u00ebnkategorive tuaja dhe faqet, postimet, faqet e produkteve, etj. brenda tyre, s\u00eb bashku me nj\u00eb lidhje p\u00ebr secil\u00ebn prej tyre. Ekzistojn\u00eb dy lloje kryesore t\u00eb sitemaps, HTML dhe XML. XML sitemaps jan\u00eb shum\u00eb t\u00eb dobishme p\u00ebr t\u00eb ndihmuar motor\u00ebt e k\u00ebrkimit t\u00eb navigojn\u00eb n\u00eb uebfaqen tuaj dhe ju mund t’i ngarkoni ato n\u00eb Google Search Console sa her\u00eb q\u00eb b\u00ebni nj\u00eb ndryshim n\u00eb uebfaqen tuaj. P\u00ebr t’ju ndihmuar t\u00eb organizoni uebfaqen tuaj dhe p\u00ebr t\u00eb siguruar nj\u00eb sitemap t\u00eb thjesht\u00eb q\u00eb vizitor\u00ebt mund t\u00eb p\u00ebrdorin, keni nevoj\u00eb p\u00ebr nj\u00eb sitemap HTML. T\u00eb dy llojet mund t\u00eb krijohen automatikisht.<\/p>\n
Ka shum\u00eb mjete falas online q\u00eb mund t\u00eb p\u00ebrdorni p\u00ebr ta b\u00ebr\u00eb k\u00ebt\u00eb dhe gjith\u00e7ka q\u00eb duhet t\u00eb b\u00ebni \u00ebsht\u00eb t\u00eb shkruani URL -n\u00eb e faqes kryesore dhe mjeti do t\u00eb b\u00ebj\u00eb pjes\u00ebn tjet\u00ebr t\u00eb pun\u00ebs p\u00ebr ju.<\/p>\n
Pasi t\u00eb keni krijuar nj\u00eb sitemap t\u00eb uebfaqes, do t\u00eb keni nj\u00eb pasqyr\u00eb t\u00eb plot\u00eb t\u00eb t\u00eb gjitha faqeve t\u00eb uebfaqes tuaj dhe do t\u00eb jeni n\u00eb gjendje t\u00eb shihni se sa mir\u00eb jan\u00eb t\u00eb organizuar dhe \u00e7far\u00eb duhet ndryshuar. Ky \u00ebsht\u00eb hapi i par\u00eb p\u00ebr t\u00eb b\u00ebr\u00eb p\u00ebrmir\u00ebsime.<\/p>\n
Kur krijoni nj\u00eb uebfaqe t\u00eb re ose riorganizoni nj\u00eb uebfaqe ekzistuese, duhet t\u00eb vendosni veten n\u00eb k\u00ebpuc\u00ebt e vizitor\u00ebve tuaj. Ku shfletojn\u00eb? \u00c7far\u00eb informacioni do t\u00eb k\u00ebrkojn\u00eb? Si mund ta b\u00ebni at\u00eb informacion t\u00eb leht\u00eb p\u00ebr t\u2019u gjetur? Si mund t\u00eb kaloni p\u00ebrmes gypit t\u00eb tyre t\u00eb udh\u00ebtimit me numrin minimal t\u00eb klikimeve? Faqet ose kategorit\u00eb kryesore jan\u00eb ato q\u00eb duhet t\u00eb jen\u00eb m\u00eb t\u00eb lehta p\u00ebr t’u arritur dhe n\u00eb nivelin m\u00eb t\u00eb lart\u00eb t\u00eb menys\u00eb tuaj dhe veglat t\u00eb tjera t\u00eb navigimit.<\/p>\n
P\u00ebrdoruesit duhet t\u00eb jen\u00eb n\u00eb gjendje t\u00eb marrin nivelin e lart\u00eb t\u00eb menys\u00eb me nj\u00eb shikim t\u00eb vet\u00ebm dhe t\u00eb jen\u00eb n\u00eb gjendje t\u00eb gjejn\u00eb dhe klikojn\u00eb menj\u00ebher\u00eb tem\u00ebn p\u00ebr t\u00eb cil\u00ebn duan t\u00eb gjejn\u00eb informacion. N\u00ebse keni shum\u00eb kategori n\u00eb uebfaqen tuaj, vendosja e t\u00eb gjitha n\u00eb menyn\u00eb e sip\u00ebrme mund ta b\u00ebj\u00eb at\u00eb konfuze. Megjith\u00ebse mund t\u00eb hiqni ato m\u00eb pak t\u00eb r\u00ebnd\u00ebsishme, nj\u00eb zgjidhje m\u00eb e mir\u00eb mund t\u00eb jet\u00eb krijimi i nj\u00eb numri t\u00eb vog\u00ebl t\u00eb kategorive t\u00eb reja t\u00eb nivelit m\u00eb t\u00eb lart\u00eb, p\u00ebr t\u00eb cilat kategorit\u00eb tuaja ekzistuese mund t\u00eb b\u00ebhen n\u00ebnkategori.<\/p>\n
Disa meny kryesore jan\u00eb shum\u00eb komplekse dhe u mund\u00ebsojn\u00eb p\u00ebrdoruesve t\u00eb shohin tre ose kat\u00ebr nivele t\u00eb n\u00ebnkategorive. Problemi \u00ebsht\u00eb se ato shpesh jan\u00eb shum\u00eb t\u00eb nd\u00ebrlikuara dhe \u00ebsht\u00eb e leht\u00eb p\u00ebr p\u00ebrdoruesit t\u00eb ngat\u00ebrrohen dhe t\u00eb humbin me kaq shum\u00eb zgjedhje. Menyt\u00eb m\u00eb efektive kan\u00eb dy nivele: nivelin e lart\u00eb gjithmon\u00eb t\u00eb duksh\u00ebm dhe nj\u00eb list\u00eb t\u00eb n\u00ebnkategorive brenda tyre q\u00eb shfaqen kur nj\u00eb p\u00ebrdorues rri pezull ose klikon. Mbaje t\u00eb thjesht.<\/p>\n
Titujt e thjesht\u00eb t\u00eb menus\u00eb, t\u00eb rregullt, t\u00eb leht\u00eb p\u00ebr syt\u00eb e b\u00ebjn\u00eb m\u00eb t\u00eb leht\u00eb p\u00ebr p\u00ebrdoruesit t\u00eb gjejn\u00eb lidhjen e duhur dhe ndihmojn\u00eb uebfaqen tuaj t\u00eb duket m\u00eb t\u00ebrheq\u00ebse. N\u00ebse ato jan\u00eb t\u00eb gjata dhe menyja duket e trazuar, disa p\u00ebrdorues as nuk do t\u00eb shqet\u00ebsohen t\u00eb k\u00ebrkojn\u00eb, ata thjesht do t\u00eb braktisin uebfaqen dhe do t\u00eb shkojn\u00eb diku tjet\u00ebr – ve\u00e7an\u00ebrisht n\u00ebse p\u00ebrdorin telefona inteligjent\u00eb me ekrane m\u00eb t\u00eb vegj\u00ebl. N\u00eb m\u00ebnyr\u00eb ideale, mbajini ato me dy tri fjal\u00eb, max.<\/p>\n
Pothuajse \u00e7do p\u00ebrdorues i internetit e di se \u00ebsht\u00eb praktik\u00eb standarde q\u00eb faqet e internetit t\u00eb ken\u00eb meny ose lidhje t\u00eb brendshme n\u00eb fundin e faqeve (n\u00eb footer). Ata gjithashtu e din\u00eb q\u00eb k\u00ebto meny dhe lidhje n\u00eb p\u00ebrgjith\u00ebsi jan\u00eb t\u00eb rezervuara p\u00ebr lloje t\u00eb ve\u00e7anta informacioni. Nd\u00ebrsa menyja kryesore zakonisht p\u00ebrfshin p\u00ebr ne, produktet, sh\u00ebrbimet, na kontaktoni, etj., Fundi n\u00eb p\u00ebrgjith\u00ebsi p\u00ebrdoret p\u00ebr ndihm\u00ebn e klientit. \u00cbsht\u00eb vendi ku p\u00ebrdoruesit shkojn\u00eb p\u00ebr t\u00eb gjetur blogje, forume, sh\u00ebrbime p\u00ebr klient\u00ebt, bazat e njohurive, informacionin e transportit, etj.<\/p>\n
Nj\u00eb tradit\u00eb tjet\u00ebr \u00ebsht\u00eb q\u00eb t\u00eb keni nj\u00eb meny dyt\u00ebsore n\u00eb krye (ang. header) e cila p\u00ebrmban lidhje me llogarin\u00eb e p\u00ebrdoruesit, shport\u00ebn e blerjeve dhe k\u00ebshtu me radh\u00eb. Nd\u00ebrsa menyja kryesore \u00ebsht\u00eb p\u00ebr njer\u00ebzit q\u00eb k\u00ebrkojn\u00eb informacion, produkte dhe sh\u00ebrbime t\u00eb p\u00ebrgjithshme, ky header dyt\u00ebsor \u00ebsht\u00eb posa\u00e7\u00ebrisht p\u00ebr bler\u00ebsit, klient\u00ebt dhe an\u00ebtar\u00ebt ekzistues.<\/p>\n
\u00c7udit\u00ebrisht, disa biznese humbasin shum\u00eb shitje thjesht sepse vizitor\u00ebt nuk din\u00eb si t\u00eb nd\u00ebrmarrin hapat e ardhsh\u00ebm p\u00ebrgjat\u00eb udh\u00ebtimit t\u00eb shitjeve. Thirrjet p\u00ebr veprim (Calls to action- CTAs) u tregojn\u00eb atyre se \u00e7far\u00eb t\u00eb b\u00ebjn\u00eb, p.sh., blini tani, telefononi ekipin ton\u00eb t\u00eb shitjeve, abonohuni n\u00eb gazet\u00ebn ton\u00eb, etj.<\/p>\n
K\u00ebto jan\u00eb veprime vitale q\u00eb keni nevoj\u00eb p\u00ebr t\u00eb b\u00ebr\u00eb p\u00ebr klientin tuaj n\u00ebse doni q\u00eb uebfaqja juaj t\u00eb jet\u00eb e suksesshme. P\u00ebr k\u00ebt\u00eb arsye, ju duhet ta b\u00ebni t\u00eb leht\u00eb p\u00ebr ata q\u00eb t\u00eb navigojn\u00eb n\u00eb at\u00eb hap tjet\u00ebr. CTA juaj duhet t\u00eb jet\u00eb shum\u00eb e dukshme, e etiketuar qart\u00eb dhe t\u00eb p\u00ebrmbaj\u00eb nj\u00eb lidhje q\u00eb e \u00e7on vizitorin drejtp\u00ebrdrejt n\u00eb at\u00eb hap tjet\u00ebr.<\/p>\n
S\u00eb fundi, kur krijoni menyt\u00eb dhe lidhjet e brendshme, mos harroni se k\u00ebto duhet t\u00eb punojn\u00eb n\u00eb m\u00ebnyr\u00eb t\u00eb barabart\u00eb n\u00eb m\u00ebnyr\u00eb efektive n\u00eb pajisjet celulare me ekran t\u00eb vog\u00ebl, si\u00e7 b\u00ebjn\u00eb n\u00eb laptop\u00ebt. N\u00eb t\u00eb v\u00ebrtet\u00eb, pasi njer\u00ebzit tani kalojn\u00eb m\u00eb shum\u00eb koh\u00eb duke naviguar n\u00eb telefonat e tyre sesa n\u00eb pajisjet e tjera dhe po i p\u00ebrdorin gjithnj\u00eb e m\u00eb shum\u00eb p\u00ebr t\u00eb b\u00ebr\u00eb blerje, navigimi duhet t\u00eb p\u00ebrqendrohet m\u00eb shum\u00eb te p\u00ebrdoruesit e celular\u00ebve sesa te ata me kompjuter\u00eb. Sigurohuni q\u00eb navigimi i uebfaqes tuaj t\u00eb funksionoj\u00eb n\u00eb m\u00ebnyr\u00eb efektive n\u00eb pajisje mobile duke p\u00ebrdorur Google Mobile-Friendly Test<\/a>.<\/p>\n