E-commerce koh\u00ebt e fundit \u00ebsht\u00eb b\u00ebr\u00eb n\u00eb m\u00ebnyr\u00eb drastike pjes\u00eb e jet\u00ebs son\u00eb dhe \u00ebsht\u00eb e leht\u00eb ta pranojm\u00eb at\u00eb si nj\u00eb tendenc\u00eb n\u00eb rritje.<\/p>\n
Por a ka ndonj\u00eb m\u00ebnyr\u00eb p\u00ebr t\u00eb siguruar q\u00eb tregtia juaj elektronike (ang. e-commerce) do t\u00eb dallohet dhe do t\u00eb paraqitet n\u00eb mesin e 10 rezultateve m\u00eb t\u00eb mira t\u00eb k\u00ebrkimit organik? Edhe nj\u00eb her\u00eb, SEO mund t’ju ndihmoj\u00eb t\u00eb “ngjisni rrug\u00ebn tuaj” n\u00eb rezultatet e k\u00ebrkimit dhe t\u00eb rrisni shitjet tuaja, duke u nisur nga k\u00ebshillat e thjeshta t\u00eb m\u00ebposhtme.<\/p>\n
Ashtu si \u00e7do fushat\u00eb SEO, SEO e nj\u00eb dyqani elektronik fillon me gjetjen e fjal\u00ebve ky\u00e7e t\u00eb p\u00ebrshtatshme. Hapi i par\u00eb \u00ebsht\u00eb t\u00eb b\u00ebni k\u00ebrkimet p\u00ebrkat\u00ebse paraprakisht, jo vet\u00ebm p\u00ebr fjal\u00ebt ky\u00e7e, por edhe p\u00ebr konkurrent\u00ebt.<\/p>\n
P\u00ebr shembull, n\u00ebse punoni n\u00eb shitjen e veshjeve p\u00ebr burra dhe konkurroni me dyqane m\u00eb t\u00eb m\u00ebdha, nuk do t\u00eb mund t’i kaloni ato me fjal\u00ebn ky\u00e7e “veshje p\u00ebr burra”. Ju duhet t\u00eb p\u00ebrqendroheni n\u00eb renditjen e produkteve dhe webfaqeve t\u00eb ve\u00e7anta me kushte m\u00eb pak konkurruese dhe m\u00eb specifike.<\/p>\n
Jepni p\u00ebrpar\u00ebsi fjal\u00ebve ky\u00e7e q\u00eb jan\u00eb sa m\u00eb t\u00eb sakta n\u00eb produktet tuaja dhe kan\u00eb ‘Exact Match Search Volume’ (n\u00eb vend dhe jo nd\u00ebrkomb\u00ebtar) n\u00eb vegl\u00ebn e fjal\u00ebve ky\u00e7e Google AdWords Keyword tool. Sigurohuni q\u00eb fjal\u00eb ky\u00e7e t\u00eb zgjedhura t\u00eb jen\u00eb t\u00eb ndryshme p\u00ebr secil\u00ebn nga faqet e dyqanit tuaj dhe p\u00ebrdorni Google Analytics p\u00ebr t\u00eb zgjedhur ato m\u00eb interesantet n\u00eb m\u00ebnyr\u00eb q\u00eb t\u00eb p\u00ebrcaktoni fjal\u00eb ky\u00e7e p\u00ebr to (s\u00eb pari fjal\u00eb ky\u00e7e, si dhe variacione long-tail<\/em> t\u00eb p\u00ebrb\u00ebr\u00eb nga 3 fjal\u00eb ose m\u00eb shum\u00eb , q\u00eb do t\u00eb p\u00ebrshkruaj\u00eb m\u00eb tej fjal\u00ebn ky\u00e7e t\u00eb p\u00ebrgjithshme, p.sh. k\u00ebpuc\u00eb t\u00eb bardha p\u00ebr gra me lidh\u00ebse n\u00eb vend t\u00eb k\u00ebpuc\u00eb p\u00ebr gra).<\/p>\n Zgjedhja e struktur\u00ebs s\u00eb duhur p\u00ebr dyqanin tuaj online mund t\u00eb ket\u00eb nj\u00eb ndikim t\u00eb madh n\u00eb renditjen, konvertimet dhe preferenc\u00ebn e p\u00ebrgjithshme t\u00eb konsumatorit, nd\u00ebrkoh\u00eb q\u00eb nj\u00eb dizajn i p\u00ebrshtatsh\u00ebm do t\u00eb p\u00ebrfitoj\u00eb nga rritja e produktit tuaj n\u00eb t\u00eb ardhmen.<\/p>\n Mbani gjithmon\u00eb parasysh p\u00ebrdorshm\u00ebrin\u00eb dhe fokusohuni n\u00eb krijimin e nj\u00eb strukture “t\u00eb shesht\u00eb” p\u00ebr dyqanin tuaj online, n\u00eb m\u00ebnyr\u00eb q\u00eb produktet t\u00eb jen\u00eb leht\u00ebsisht t\u00eb aksesueshme nga faqja kryesore me disa klikime p\u00ebrmes lidhjeve t\u00eb brendshme. Nd\u00ebrtoni struktur\u00ebn rreth fjal\u00ebve ky\u00e7e t\u00eb zgjedhura p\u00ebr t’u ofruar klient\u00ebve tuaj dhe motor\u00ebve t\u00eb k\u00ebrkimit nj\u00eb rrug\u00eb t\u00eb q\u00ebndrueshme nga faqja kryesore n\u00eb faqet e produktit.<\/p>\n N\u00eb m\u00ebnyr\u00eb tipike, struktura duhet t\u00eb jet\u00eb si m\u00eb posht\u00eb: faqja kryesore q\u00eb \u00e7on n\u00eb kategori t\u00eb ndryshme produktesh, ku secila duhet t\u00eb ndahet n\u00eb n\u00ebnkategori q\u00eb \u00e7ojn\u00eb n\u00eb vet\u00eb produktet. P\u00ebr shembull, struktura e nj\u00eb dyqani online kafsh\u00ebsh duhet t\u00eb jet\u00eb: faqja kryesore, kategorit\u00eb: ushqimi i qenve, ushqimi i maceve, ushqimi i peshkut, n\u00ebnkategorit\u00eb: ushqim i konservuar\/ushqim i that\u00eb, etj., p\u00ebrpara se ta \u00e7oni p\u00ebrdoruesin te produktet e n\u00ebnkategoris\u00eb p\u00ebrkat\u00ebse.<\/p>\n Mos harroni lidhjen e brendshme, d.m.th. futjen e lidhjeve n\u00eb faqet tuaja q\u00eb \u00e7ojn\u00eb n\u00eb faqet e tjera t\u00eb dyqanit tuaj online, n\u00eb m\u00ebnyr\u00eb q\u00eb t\u00eb mund ta drejtoni klientin tuaj brenda. Sidoqoft\u00eb, p\u00ebrdorni ato me men\u00e7uri dhe sigurisht sigurohuni q\u00eb ato t\u00eb jen\u00eb miq\u00ebsore p\u00ebr p\u00ebrdoruesit: k\u00ebrkojn\u00eb shum\u00eb pak hapa p\u00ebr t\u00eb nd\u00ebrmarr\u00eb, shpejt\u00ebsi t\u00eb shpejt\u00eb ngarkimi, kontakt t\u00eb drejtp\u00ebrdrejt\u00eb me klientin p\u00ebrmes live chat. Gjithashtu, mos e neglizhoni versionin celular t\u00eb dyqanit tuaj pasi 31% e p\u00ebrdoruesve online zakonisht shfletojn\u00eb dhe blejn\u00eb n\u00eb telefonat e tyre.<\/p>\n Duke p\u00ebrcaktuar nj\u00eb fjal\u00eb ky\u00e7e p\u00ebr \u00e7do faqe t\u00eb dyqanit tuaj online, natyrisht, disa fjal\u00eb do t\u00eb mbeten t\u00eb pap\u00ebrdorura. Kjo \u00ebsht\u00eb kur blogu juaj hyn p\u00ebr t’ju ndihmuar t\u00eb p\u00ebrfshini fjal\u00ebt ky\u00e7e q\u00eb ju nevojiten.<\/p>\n Nj\u00eb blog mund t’ju lejoj\u00eb t\u00eb p\u00ebrmir\u00ebsoni fjal\u00eb ky\u00e7e q\u00eb nuk arrihen n\u00eb faqet kryesore t\u00eb dyqanit online duke i p\u00ebrdorur ato p\u00ebr t\u00eb p\u00ebrmir\u00ebsuar postimet tuaja. Sidoqoft\u00eb, merrni parasysh ngarkimin e p\u00ebrmbajtjes me cil\u00ebsi t\u00eb lart\u00eb n\u00eb blogun e dyqanit tuaj dhe b\u00ebjeni at\u00eb miq\u00ebsor me lexuesin. Duhet t\u00eb vij\u00eb nga nj\u00eb profesionist q\u00eb e njeh l\u00ebnd\u00ebn dhe ka njohuri baz\u00eb n\u00eb SEO.<\/p>\n P\u00ebr shembull, n\u00ebse dyqani juaj online shet produkte farmaceotike, ju mund t\u00eb shkruani nj\u00eb postim p\u00ebr t’i ndihmuar klient\u00ebt tuaj t\u00eb zgjedhin kremin e duhur ose t’i tregoni se cilat vitamina kan\u00eb nevoj\u00eb p\u00ebr k\u00ebt\u00eb ver\u00eb, etj. Kjo do t’ju lejoj\u00eb t\u00eb p\u00ebrdorni fjal\u00eb ky\u00e7e t\u00eb p\u00ebrshtatshme. Ju madje mund t\u00eb kombinoni postimet p\u00ebr t\u00eb krijuar nj\u00eb udh\u00ebzues t\u00eb shkarkuesh\u00ebm q\u00eb do t\u00eb k\u00ebrkoj\u00eb plot\u00ebsimin e nj\u00eb formulari dhe dh\u00ebnien e nj\u00eb adrese emaili q\u00eb mund ta p\u00ebrdorni m\u00eb von\u00eb p\u00ebr t\u00eb d\u00ebrguar buletinet e marketingut (me kusht q\u00eb t\u00eb keni marr\u00eb p\u00eblqimin e klientit tuaj).<\/p>\n P\u00ebrshkrimet e zgjuara dhe t\u00ebrheq\u00ebse t\u00eb produkteve n\u00eb dyqanin tuaj online kan\u00eb nj\u00eb ndikim t\u00eb madh n\u00eb shkall\u00ebn e bised\u00ebs dhe p\u00ebrfaq\u00ebsojn\u00eb nj\u00eb faktor t\u00eb r\u00ebnd\u00ebsish\u00ebm t\u00eb pamohuesh\u00ebm. Kjo \u00ebsht\u00eb arsyeja q\u00eb duhet t\u00eb shmangni p\u00ebrdorimin e p\u00ebrshkrimit t\u00eb prodhuesit. N\u00eb vend t\u00eb k\u00ebsaj, provoni t\u00eb shkruani p\u00ebrshkrimet tuaja unike duke p\u00ebrdorur fjal\u00eb ky\u00e7e p\u00ebr t’i b\u00ebr\u00eb ato m\u00eb “miq\u00ebsore p\u00ebr Google”.<\/p>\n Nd\u00ebrkoh\u00eb, kini parasysh cil\u00ebsin\u00eb e fotove q\u00eb shfaqen pran\u00eb tyre. Ato gjithashtu kan\u00eb nj\u00eb vler\u00eb n\u00eb SEO pasi \u00ebsht\u00eb e mundur t\u00eb t\u00ebrheq\u00ebsh p\u00ebrdorues n\u00eb dyqanin tuaj online fal\u00eb rezultateve t\u00eb Google Images. Pra, merrni koh\u00eb p\u00ebr t\u00eb plot\u00ebsuar tagjet ALT me nj\u00eb p\u00ebrshkrim q\u00eb p\u00ebrmban fjal\u00eb ky\u00e7e t\u00eb vlefshme dhe t\u00eb sakta.<\/p>\n","protected":false},"excerpt":{"rendered":" E-commerce koh\u00ebt e fundit \u00ebsht\u00eb b\u00ebr\u00eb n\u00eb m\u00ebnyr\u00eb drastike pjes\u00eb e jet\u00ebs son\u00eb dhe \u00ebsht\u00eb e leht\u00eb ta pranojm\u00eb at\u00eb si nj\u00eb tendenc\u00eb n\u00eb rritje. Por a ka ndonj\u00eb m\u00ebnyr\u00eb p\u00ebr t\u00eb siguruar q\u00eb tregtia juaj elektronike (ang. e-commerce) do t\u00eb dallohet dhe do t\u00eb […]<\/p>\n","protected":false},"author":1,"featured_media":3716,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"_hsk_cluster_id":0,"_hsk_is_pillar":false,"_hsk_keyword":"","_hsk_keyword_volume":0,"_hsk_keyword_kd":0,"_hsk_quality_score":0,"_hsk_word_count":0,"_hsk_cluster_status":"draft","_hsk_internal_links":0,"_hsk_author_id":0,"_hsk_last_reviewed":"","_hsk_human_reviewed":false,"_hsk_has_citations":false,"footnotes":""},"categories":[76],"tags":[520,693,472,696],"class_list":["post-3714","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ecommerce","tag-dyqan-online","tag-google-keyword-planner","tag-keywords","tag-seo-tips"],"yoast_head":"\nMerrni parasysh struktur\u00ebn e dyqanit tuaj online (e-Commerce)<\/h2>\n
Shtoni p\u00ebrmbajtje n\u00eb blogun tuaj<\/h2>\n
Shkruani me kujdes p\u00ebrshkrimet e produktit tuaj<\/h3>\n