Did you know that customers are 9 times more likely to engage with your business if you use a personalised business email address?
By using your domain name in your business email, you can improve your brand’s credibility and promote your business with every email you send. It also shows potential customers they have the correct contact details for your business.
1. You can standardise your addresses
An advantage of creating business email addresses is the control it gives you as your company grows. With a custom address, it’s easy to adopt a format such as email@example.com which is consistent and simple to remember. It’s much better than having to take pot luck with whatever usernames may be available via free email accounts.
2. It enables you to keep control
As a business owner, you should want to maintain control of all business-related emails. This isn’t possible if you allow staff to use their own personal or free internet-based email accounts. If they leave, you may no longer be able to access that account, or they could take valuable information (and clients!) with them.
By setting up a custom business email, you can simply redirect emails to a new staff member as necessary, or even set up generic addresses such as firstname.lastname@example.org to be dealt with by the relevant people.
3. There is no limit to the number of addresses you can create
Setting up custom business emails means that you can have as many consistently-branded addresses as you like. There is nothing to prevent you from having email accounts for sales, finance, and management etc. even if they are all just directing to your single inbox for now.
This gives the impression that your company is larger than it may actually be, allows you to separate different correspondence types and establishes addresses which can be passed on to appropriate staff members as your company grows.
You can try out a few combinations. For example:
4. It may not even cost you anything to do
Personal emails such as email@example.com should be kept for personal correspondence, and business emails should ideally be in the form of firstname.lastname@example.org.
If you are tempted to use a free email account due to costs, bear in mind that if you already have a website domain name, you could also use this to set up your email address at no additional cost.
Get your business email address
To get started with your business email address, check out our web hosting plans, or register a domain name and get a free matching email address. Once you’ve decided on a domain name and registered it, we will make it easy for you to set up your business email address.