Web hosting is integral to the success of your website and something you should never be complacent about. A poor web hosting provider or a wrongly chosen hosting plan can impact the performance of your site and the customer experience of your visitors. What’s more, they can result in lower search engine rankings and make it more difficult to manage your website.
1. Your website is growing in popularity
The goal of most businesses is to have a website that becomes very popular with lots of new and regular visitors. While growing popularity is great news, it should also be a time to closely monitor how your website performs when it’s busy. Every time a visitor lands on your site, clicks on a link or interacts with features on the page, your server will have more work to do. If you have so many visitors that it begins to perform sluggishly it’s a sign that you need to upgrade. The reason is that over-busy servers slow down the loading times and performance of your site. This can give a poor impression to visitors and even force them to abandon your site completely, potentially losing you sales.
2. Your website keeps going offline
In a 24/7 marketplace, you need your website to be constantly online and available for your visitors. If it isn’t and your site goes down, even for short periods, visitors will become frustrated, damaging your reputation. What’s more, when search engines see your site’s availability decline, they’ll downrank it in their search results. If this is happening to your website, it’s a clear signal that you can no longer rely on your hosting solution to keep your site online.
3. You have seen better offers elsewhere
You might be paying for a bigger plan than you need or have a plan with extensive features you don’t use. In that case, it definitely makes sense to keep an eye out for a good deal that suits your needs.
Comparing plans and providers is key to receiving the best possible service at an affordable price. Keep an eye out for Hostinkos’s regular seasonal sales and special offers.
4. Your website is slow
Visitors and search engines expect websites to load quickly and respond swiftly to interactions, like clicks and data inputs. When they don’t, customers abandon the site and search engines downrank it. Ensuring the site performs well, therefore, is critical to its success.
WordPress does have some speed issues, often caused by the number of plugins working in the background and the size of the images used in a site’s content. While there are well-known actions you can take to speed up a site, such as caching, compression, image optimisation and content delivery networks, these only go so far.
By far the most important factor in driving the speed of a website is the performance of the server on which it is hosted. If you find your site sluggish, even when you have optimised its performance, it’s another sign you need to upgrade to a more powerful solution.
The web hosting at Hostinkos is built from the bottom up to provide enhanced WordPress performance. We use the latest Xeon processors and super-fast SSD hard drives in our servers and then configure them to provide optimal performance for WordPress using Apache + NGINX, PHP7.x + OPcache and HTTP/2. We even provide an in-built caching engine, so you don’t need to install a separate caching plugin.
5. Your hosting starts to get too expensive
Some web hosting providers will charge extra for additional drive space and bandwidth. But that’s not all. Some will lock tools, features and additions you’ll need for success behind additional charges. When you start paying for all these add-ons, the hosting experience can start getting quite expensive. In some cases, it’s cheaper and easier to simply upgrade the hosting plan to something that gives you all available features.
6. Your server security is compromised
Compromised server security is one of the main reasons for server downtime and it can be detrimental in many ways. Hacker attacks can take advantage of a server’s weakness and do damage beyond repair: stolen user data including payment information, destruction of important website data, or the loss of your entire site to only name a few.
Using a hosting provider with high-security standards will definitely pay off in the long run.
7. Your host suspended your website
There are only a few genuine reasons why a web host would take a site offline or suspend a user account, for example, if the site was infected with malware, if it was being used to carry out illegal activities or if the hosting bill hadn’t been paid.
Some hosts, however, will take a site down and even suspend an account if the host’s usage limits have been exceeded, such as reaching a maximum bandwidth allocation. Meeting a maximum bandwidth allocation is a sign that your website is doing well in terms of the visitors it receives. It’s a time when the company should be reaping the benefits of its success, not getting punished by finding its site offline.
If your hosting has bandwidth restrictions, it’s time to move to a solution where this isn’t an issue. At Hostinkos, our web hosting plans have unmetered bandwidth in other words, there is no data transfer limit, just a simple, fair use policy.
8. You have outgrown your web hosting package
Over time, you’ll want your online venture to grow. This could mean having a bigger website, multiple websites, dealing with far more visitors or even running other applications on your server besides your websites. When this happens, there may come a time when the hosting plan you currently have lacks the resources (storage, CPU, RAM and bandwidth) or the features (number of websites, email addresses, databases, etc.) that you need.
This is one of the most obvious signs that you need to upgrade. And while there are bigger web hosting packages you can upgrade to; at some point you’ll need to move on from shared hosting to a larger solution, like VPS.
9. You want to host additional websites
Although not everyone needs or wants to host multiple websites, lots of companies do. They may want sites in different languages with domains targeting different countries, e.g. mybusiness.al, mybusiness.fr, mybusiness.de, or your company could evolve and need specialised websites for its different products or services.
Most shared hosting solutions limit how many websites you can host and if you reach your maximum, you will need to upgrade. Perhaps a more important reason to upgrade, however, is that every website you launch will increase the resources your hosting plan uses: storage, CPU, RAM and bandwidth. So, even if you are under the limit in terms of the number of websites you are allowed, you may be affecting the performance of them all if you run too many on a small package.
10. Customer service is not as helpful as you’d like
Helpful customer service is often worth more than money can buy.
Who do you turn to when something goes wrong with your website or hosting? While there is a monumental amount of WordPress help available online, when the need is urgent you want a WordPress expert that can help you sort out issues quickly so that your site remains online and working as it should.
A key requirement of a good web host is providing technical support to its customers. If you find your host lacking in the technical support department, then it’s another sign that you need to move on before you find yourself in a tricky situation with no one to help.
At Hostinkos, we go above and beyond. Our technical support is free with all accounts and our Team is available 24/7, 365 days a year. What’s more, you can contact them via online chat, phone, email or ticket and about any problem you have with your site or hosting.
If you are considering upgrading your web hosting package, check out our web Hosting page